Market Research
Interpreted data acts as a valuable replacement for opinion and intuition. By improving the quality of your decisions, risk and costly mistakes can be reduced with a consequent increase in your company’s profitability.
We provide a full qualitative and quantitative research service in the UK and Korea.
Some areas of research that we have conducted include:
- Pricing policy – independent research can provide accurate details of competitors’ price structures. This information may be more accurate than that provided by a company’s own sales force, and has the added benefit of freeing the sales or service team to focus on key objectives.
New products or range variables – by having an assessment of market response to a proposed new product or new design changes, production or importation can be commenced with a much greater degree of certainty of success than would otherwise be the case.
Market data – including an objective appraisal of your company in its industry, and analysis of the reasons for improved or declining performance.
Client : Company C (Education software sector)
Visionwise acts as an introduction agent in Korea for the British client, a fast growing software company. Visionwise provided detailed market information, guidelines as well as special reports on the infringement of IP in Korea by the client’s former partner and advised on a solution.
Visionwise
- Undertook extensive market research in the Korean education system, market opportunities and government funding opportunities
Makes regular visits on behalf of clients to maintain relationships and build networks
Contract negotiation
Acts as main point of contact
Outcome
- Business discussion with top education companies in Korea
Sales agreement reached to launch the software through 4th largest education companies in Korea
